The 47th International Tourism Fair in Belgrade: “One journey, a thousand stories”

The 47th International Tourism Fair under the motto “One journey, a thousand stories“, was held from the 19th to the 22nd of February, in Belgrade.

It is one of the most important events of its kind in the region. More than 350 exhibitors from 18 countries presented their destinations and offers. At the same time, the 21st HORECA-OPREMA international hotel and catering equipment fair was held under the slogan “Serve yourself” in the Halls 2A and 2C.

This year, more than 30,000 visitors came to the Tourism Fair to find ideas and book their next trip. Also, the fair is a key business platform for networking, with more than 2,000 B2B meetings held during the fair days.

 

 

🧳Exhibitors of the Tourism Fair

Exhibitors from 18 countries took part in the Tourism Fair. National and regional tourist organisations, travel agencies, associations, hotels, airlines, and tour operators presented their tourism offers in Halls 1, 1A and Hall 4.

The favourite destinations at the Tourism Fair for years are: Greece, Turkey, Cyprus, Montenegro, Tunisia, Egypt, Bulgaria, Slovenia, Bosnia and Herzegovina, Croatia, and Hungary.

So, visitors could choose between family trips, city breaks, arrangements for young people, spa and wellness centres, cruises, mountain vacations, congress trips, accommodation facilities, tourist regions, and exotic destinations. The fair atmosphere was spiced with live music and dance performances at stands, as well as various interactive and educational workshops.

The discounts ranged from 10% to 60%, depending on destinations, the payment conditions, and the time of year. By the way, most agencies offer fair discounts on their websites even until the end of February.
Also, the numerous agencies that were not present at the fair offered special discounts on their websites or in their offices.

In my opinion, prices were a little higher than last year. 

 

📌 Cyprus, the official partner

The official partner country of the Tourism Fair was the Republic of Cyprus.

 

For years, Cyprus has been one of the most popular destinations worldwide. It is known for its beautiful sandy beaches, especially in Ayia Napa and Protaras regions, and its crystal-clear water. Thanks to the Mediterranean climate, this island country has more than 300 sunny days.

Besides the sea, visitors can enjoy hiking, visiting archaeological sites and authentic villages in the heart of the island. And of course, delicious food and wine tours are a perfect part of the year-round tourism.

 

📌 Popular destinations

Traditionally, the most popular summer destination for Serbian tourists is Greece. 

 

This year’s focus was on the Ionian Islands (Lefkada), Volos, Pelion, Thessaloniki, Thessaly and Peloponnese.
Also, Air Serbia introduced a direct route to the stunning island of Santorini this summer.

 

Montenegro is another popular destination that attracts visitors mostly from the region, but also from Europe. Tourist boards presented Montenegrin cities: Budva, Bar, Tivat, Ulcinj, and Nikšić, as the European Capital of Culture 2030.

 

An interesting offer of the cantons of Bosnia and Herzegovina also attracted the visitors’ attention. Besides Sarajevo, Mostar, and Neum, Trebinje is one of the most popular towns, known for its old centre, the Monastery of Tvrdoš and Hercegovačka Gračanica, music and cultural festivals.
✨ You can read more about Trebinje and the Wine Fest (this year it will be held on the 2nd of May) here:
Trebinje, the town of sun and plane trees.

 

Slovenia is officially recognised as one of the world’s Green destinations. It is best known for the beautiful Lake Bled, Kranjska Gora for winter sports, and the capital Ljubljana. Also, for relaxation and enjoyment, you can choose modern wellness and spa centres, such as Terme Čatež, Terme Olimia and Rogaška Slatina.

 

Bulgaria is also a very popular destination. It is known for its fantastic ski resorts, Bansko and Borovets, the capital Sofia, and hotels on the Black Sea coast.

 

🏝️ Exotic destinations

Egypt and Tunisia are well-known destinations which offer authentic experiences, mixed with the luxury hotels and resorts.
I am sure that many of you are familiar with the famous Egyptian pyramids and temples, long sandy beaches, and the Red Sea’s coral reefs.

Tunisia offers an amazing experience of visiting the Sahara Desert, Berber villages, and the oasis.
✨ You can read more about the Sahara experience here: Sahara Desert, two days between the sun and sky.

 

Fans of long-distance travel found exotic destinations such as Namibia, Cambodia, Indonesia and Cuba.

So, Namibia attracts us with its spectacular nature and desert landscapes, national parks, and authentic communities.
Cambodia offers a look at the temple complexes of Angkor Wat, sunny beaches and natural attractions.
Indonesia is a fantastic combination of long, exotic beaches, small islands, and amazing temples.
And Cuba is so unique, with its vibrant Havana, Caribbean beaches, rum, cigars, music and salsa💃🏻

 

🌟 Serbia’s tourist offer

Serbian tourism was represented at Hall 4 by the Tourist Organisation of Serbia, the Tourist Organisation of Belgrade, local tourist boards, mountain resorts, spa and wellness centres, and ethno villages.

The focus of this Tourism Fair was the promotion of the exhibition „EXPO 2027“  and its mascots, Rastko and Milica. This international event is very important for the future development of Serbia’s tourism, economy and international visibility.

 

During four days, Serbia promoted its cities, culture and tradition, local gastronomy, spa centres, and wine routes.
Also, TOS promoted the new publications “Cities of Serbia” and “The village where peace and tradition have an address”.
Visitors took part in the quiz “Get to know the cities of Serbia” and enjoyed various interactive activities.

 

And of course, tasting local products, traditional food, rakias and wines is a must-do in the fair.

 

✈️ AIR SERBIA

The stand of Air Serbia (the national airline of the Republic of Serbia) was crowded almost all the time. During the fair days, a special 25% discount on the fare was offered to visitors. Also, every hundredth customer had the opportunity to win a free ticket to any destination of their choice.

By the way, Air Serbia announced new destinations for 2026: Santorini, Alicante, Seville, Tenerife, Baku (Azerbaijan), Toronto and Tromso (Norway).

 

🍽️ The 21st HoReCa-OPREMA Fair

The 21st HORECA-OPREMA, under the slogan “Serve yourself”, was held at Halls 2A and 2C.

At this international fair, dedicated to the Hotel and Catering Equipment, visitors could see equipment for kitchens, bars, restaurants, hotels, bakery and pastry products, bed linen, cleaning equipment, banquet equipment, workwear and footwear, IT solutions, sound and lighting systems. In a word, everything you need for a modern hotel, hospitality and catering industry.

Domestic exhibitors, five companies from Italy on the ITA/ICE stand (the Italian Foreign Trade Agency), exhibitors from Albania and other countries, attended the HoReCa fair.

 

🌍 B2B Meetings on the Tourism Fair 2026 in Belgrade

The tourism fair is a very important place for all exhibitors and business visitors to promote tourism potential and make contacts.

In cooperation with the Serbian Chamber of Commerce, more than 2,000 B2B meetings were held during the first two days of the fair. The meetings took place in a special area in hall 1, with scheduling through the B2B platform, specially created for this event.

 

📍 Useful information on the Tourism Fair

The International Tourism Fair is held in the Belgrade Fair, Bul. Vojvode Mišića 14.
Belgrade Fair is easily reached by city transportation (buses, trams) from various parts of Belgrade.
From the airport “Nikola Tesla”, you can take a taxi or the bus no. 600, or minubs A1.
Read more about the transportation here.
If you are coming by car, it is located close to the E75 highway.
There is a parking lot at the fair, and it costs 200 RSD (about 1,7 EUR) per hour.

Opening hours for the Tourism Fair 2026:
Thursday-Saturday, the 19th to 21st February, from 10 AM to 7 PM; Sunday, the 22nd February: 10 AM to 6 PM.

Price of tickets:
Individual ticket: 800 RSD.
Group ticket (minimum eight people): 600 RSD.
Business ticket with benefits package: 4,800 RSD.
From this year, visitors could buy tickets online via the link on the Belgrade Fair website.

Media partners of the event:
Travel Daily News, Events in Serbia, Fijet Srbija, Kongresniturizam.com, SAT Media Group, Style.rs, Tragento, Turistička prizma, Gde po Srbiji, Newsmax Balkans.

 

🧳Let’s travel 

Well, the 47th International Tourism Fair is finished, confirming the importance of meetings for connecting people and the development of tourism.

Tourism trends show that people want to travel more to relax and have an authentic experience.
Also, vacation is not reserved only for the sea and mountains, but also for spa and wellness centres, etno villages, hiking and relaxing in nature throughout the year.
The good thing is that exotic and long-distance destinations are becoming more accessible thanks to new airlines and organised tours.

So, let’s travel and discover the new destinations!
One journey tells a thousand stories, but more trips make our lives more valuable and happier 😀